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From C2C to Multiply

Our History

C2C was birthed in the Mennonite Brethren denomination, with a uniquely Canadian focus and a mandate to partner across denominational lines to see a robust church-planting movement established in Canada in order to see millions of Canadians come to faith in Jesus. We praise God that over the past eight years church planters from more than thirty different denominations and networks have been brought together in assessment, coaching, training, and support. In 2017 we were actively engaged with 120 planters and apprentices, and saw nearly 700 baptisms in C2C-partnered churches.

Global Reach – Canadian Focus

In January 2018 C2C merged with the global mission arm of the Mennonite Brethren Church, MB Mission, to form a new global church planting network. These two organizations are coming together under one name in January 2019 – “MULTIPLY”. As Multiply, we will continue to partner across denominational lines with a vision of seeing Gospel-Centered, Spirit-Led, Mission-Focused churches established. Our new partnership brings resources and energy for reaching diverse people groups globally. MB Mission has worked among “least reached” peoples for over 100 years, and this cross-cultural expertise equips us to reach the nations present in this country; First Peoples as well as new Canadians.

New Name – Same Vision

The C2C name (“Sea to Sea”) was taken from Canadian history, when the fathers of confederation chose Psalm 72:8 as our national motto. This prophetic text points us forward to a king who will have dominion from sea to sea, from the rivers to the ends of the earth! Our new name, Multiply, is likewise grounded in God’s biblical vision for the multiplication of his kingdom through his Church. Our partnerships coalesce in John 17, where Jesus prays that we might united as “one”, that the “world might know.”

Just Getting Started!

This merger will in no way diminish the focus on Canada. Our firm conviction is that while new doors of opportunity open here in North America (C2C/USA) and globally through Multiply, our work here in Canada is just getting started! The majority of thirty-seven million Canadians do not have a vibrant connection to Jesus Christ, the Gospel message, or a local church family. We remain committed to reaching Canada for the glory of King Jesus! We long to see his dominion from sea to sea, and we ask you to pray fervently that the wind of the Spirit would blow, and that we might see our nation turning to Christ.

Thank you for partnering with us! As we celebrate and share the story of what God is doing and invite others to partner in ministry, please pray. Your prayers, and your financial gifts, are vital in these days of unprecedented opportunity!


What is Multiply?

Multiply is the newly formed global church-planting agency that resulted from the recent merger of MB Mission, a global mission agency serving in more than thirty countries worldwide, and C2C Network, a North American church-planting network serving across more than thirty denominations. When C2C Network and MB Mission merged in 2017, the two agencies shared a strong passion to see the Church united and fully released into mission.

Why the name "Multiply"?

We believe those that abide in Christ will bear much fruit! As we humble ourselves and generously live and share the gospel, like a seed that falls into the ground and dies, the impact is exponential. Multiply has been a word God has been speaking into the strategy of MB Mission and C2C for a long time. We believe the whole church is called to live on mission and to Multiply.

Why the tagline of, "Together that the world may know"?

We want to join with the prayer of Jesus that speaks of unity of the body unto great harvest: "...that they may become perfectly one, so that the world may know that you sent me and loved them even as you loved me.” John 17:23 (ESV). It invites us to think differently about how we can collaborate together so that many will hear the good news of the Gospel and believe.

Why become one agency?

This merger has brought the knowledge and strategy of local and global mission closer together at a time when the world of mission is changing. Some of the least-reached peoples of the world are moving to the West and the church of the Global South is emerging as a growing mission force. The false dichotomy between the work of “the church” and “missions” is being replaced by a growing understanding that God is on a mission, and his missionary is the church. Mission is now “from everywhere to everywhere.” The best of C2C’s church planter support systems along with MB Mission’s contextual and holistic mission strategies, have come together in one agency.

Give to Multiply Healthy Disciples and Churches Across Canada

The vigorous, continual planting of new congregations is the single most crucial strategy for the numerical growth of the body of Christ in a city and the continual renewal and revival of the existing church in a city.
— Dr. Tim Keller

We are enjoying the favor and blessing of God as the Lord expands the network and increases Gospel opportunities. We rejoice in new churches planted and new people drawn to Jesus.

Increased opportunity brings increased need for finances. Please pray that God would supply all that is needed to support these many workers, and consider sending a generous donation or even a sacrificial gift to support the mission.

Your gift will make a difference!